Online Video links & reference

We will be joined tomorrow by Alan Lastufka, via a live broadcast video chat. We will be able to ask him questions via chat that he will then answer. He will be talking with us about audience strategy as it pertains to digital video, especially on YouTube. He is the author of the forthcoming book YouTube: an insider’s guide to climbing the charts. Get a peek at the types of videos he makes by perusing his YouTube page.

In addition to Alan’s presentation, we’ll be taking a whirlwind look at how compelling digitial video is put together, by deconstructing this piece by video journalists Rocketboom.

Finally, here are some sites for video/video journalism as well as good references for creating this stuff:
Vimeo a video sharing site that attracts a lot of pro/am videomakers.
YouTube’s CitizenNews channel (the favorites are good)
Mercury News Photo
What is your strategy for video?
Advice from a pro about online video


Your Presentations Next Week

As we approach the end of class (and the Thanksgiving weekend), it’s important that we check in on your site as you prepare to populate it with content (or, in the case of the content that’s already there, evaluate it’s value). It is also a time to strongly consider the presentation of the site itself, and to fine-tune the look & feel, because content is only as good as the site that showcases it. And it’s also crucial, of course, that you consider audience at every juncture as well.

The format for this presentation will be similar to our last, with slides and a group presentation. However at this point you should also be able to walk us through various aspects of your site itself, and be able to answer questions about the content and the look/feel of the site overall. Because of this, we will reserve the end of your presentation for a walkthrough of the site. Prepare one of your team members to “drive” this walkthrough, taking over the projection computer. Map out what it is you want to talk about and highlight, however, so that your presentation remains professional and succinct.

As with last time, you will give both a presentation and hand in a report, signed by all group members.

presentation & report

The Site Idea and its Relationship to Content
–Be as succinct and clear as possible. Start with a one or two-sentence description of the site.
–Succinctly, how does content fulfill that mission.
–In other words: why are you featuring what you’re featuring?

The Content Itself
–What types of content do you see regularly appearing on your site? And why?
–Written pieces: How? Why? What kind?
–Multimedia pieces: How? Why? What kind?
–Interactive pieces: How? Why? What kind?
–Social media: What’s your strategy? Why? How?
–How do you plan on grouping the various content types?
–In other words, what are the various sections or categories on your site?
–How do these categories work to clearly state at a hierarchical level what your site is all about?
–Give five specific examples of content currently on your site and five specific examples of content still to come.

Content and its Relationship to Audience
This is important, so I will bold it: invite some of your audience to preview your site. Get as much feedback as you can from them regarding the content. For this section include bios/info about the people you talked with for the report and give their specific feedback there.
–Who is the audience you are targeting and why? BE SPECIFIC.
–What content do you think they are looking for online, and why would they come to you to get it?
–How did you come to this conclusion?
–When you previewed your site to audience members, what was their reaction to the content?
–How did they feel it could improve?
–What other content did they feel could go in the site?
–What other feedback did they get?

Look & Feel
–Why does your site look the way it does?
–How does your site classify and display content?
–How can a user access the various pieces of content–is there a menu system that makes sense?
–How does the way your site looks compliment the content?


The walkthrough of your site should highlight the following:
–demonstrate the way that a user would access various content types
–highlight some of the unique ways your site is presenting its content
–show off your site’s look & feel and explain why it works the way it does
–demonstrate the categories your content falls into


Follow the same process as before in terms of uploading your slides to Flickr and creating a set and slideshow. Your slides should correspond to the major sections of your presentation. Create as many as you see fit.

Link your slideshow and paste your report in the comments of this entry.

about your site podcast

It was asked of me today if the podcast assignment outlined in the syllabus was, in fact, an assignment. The syllabus says this:

“Prototype a podcast for your website. Play it for members of your target audience and get feedback. Be prepared to discuss that feedback and play your podcast next week.”

My answer to the question? Of course it’s the assignment. That’s why it’s in the syllabus. It’s also a very good idea: check to see if your content is really going to work for your audience. YES.

Have a good weekend!


Also: Friday night

Our good friend Colonel Tribune is having a Tweetup at the Clark Street Ale House. Maybe I will see you there?

Slideshows go here

please put links to your slideshows in the comments of this post (unfortunately, this install of WordPress won’t let us embed the slideshows. Sniff!)

Reading & Listening for class this Thursday

We will be joined at the start of class by Jesse Thorn, the creator and host of the podcast The Sound of Young America. Please visit the show’s archives and listen to at least two shows that look interesting to you. Note when listening that the show is produced out of his home.

In addition, we’ll be talking about strategies for successful podcasts, as well as the technical ins-and-outs of basic audio editing and podcast publishing. To prepare for that, please read:

Podcasting 101
How to Create Your Own Podcast”
Podcasting in WordPress
Tips for Better Podcasts
Audio Editing with Audacity
BEWARE COPYRIGHT: Legal guide for podcasters
Creative Commons Search

Podcasting Resources
Audacity, a basic but robust free audio editor.
Podcasting with Garageband
Nice tutorial on fading tracks in Audacity
Good basic microphone & interviewing techniques

Audio hosting & podcast feed information
Our Media, a good free site to host your podcast audio. It’s run by the non-profit Internet Archives
This looks like it may offer some more robust Podcasting features in WordPress
Feedburner, a service that allows you to track subscribers to your podcast feed.
How to submit your podcast to iTunes

What If We Won info

First off, you can pass along the site with this URL:

Make sure your pitch to people is simple and clear–it helps to spread when they can explain it to others easily. I’m saying this: What will YOUR face look like when your candidate wins the election?

Secondly, for the couple people with new accounts, here’s the story from Flickr as to why your photos aren’t showing up yet.:

If your account is new, first you need to upload at least 5 photos. After that minimum has been reached, then it shouldn’t take more than a few days until your photos appear in searches, groups, etc. To make sure your photos show in searches, remember to add accurate tags and descriptions.

Thanks for some great work!