Next week is our first of a few graded check-ins on your site. Driven by our guest speaker last week, it is a check in that’s centered around the audience/community that you hope to engage with your site.
Next week we will have presentations and you will turn in a report. Your report and your presentation should encompass:
presentation & report
Who is the audience you’re targeting?
— what age/gender/etc are they?
— what do they do, both for a living and also for fun?
— what are their hopes/dreams?
— why are they interested in the things they’re interested in?
— where do they go? (both in real life and online)
— why are they a part of the community(ies) they are a part of?
— what will they gain by visiting your site?
Give three specific examples people, complete with photo documentation. For your written report, write a short profile of each person.
Where is the community that already exists around your site’s topic?
— where do they go online?
— where do they go in the real world?
— what do they do when they’re there?
For both locations, please cite three specific examples of each (both virtual and real), explain the motivation your audience/community has in going to those places, their activities once they are there and what you can learn from these things to apply to your site. For the real-world place, please include photo documentation of your visit there: show us your community “in the wild”.
Who are the influencers in your space?
— identify five people who help to drive interest and people towards other sites, places, and concepts within your topic space
— talk with two of them (this can be a virtual conversation over Twitter, e-mail, or wherever)
— where do they go online? Why do they go there?
— what do they feel are the needs within your space?
— what leads them to recommend certain things?
— why do they believe they’re influencers?
In your report, be prepared to explain why you’ve identified these people as influencers.
Who are your competitors?
— give three specific examples and list their Google PageRank score
— how are you different?
— what are they doing right?
— what are they doing wrong?
What keywords are people searching within your space?
— how can those keywords influence your content?
Bring it all together
With all this information about your audience/community, explain how you will reach them and engage them with your site.
— three specific online examples
— two specific real-world ideas
Your report will be handed in, but please paste a copy in the comments section below. Be sure that every member of your team signs the report.
You will make a number of slides for this presentation. You will upload them to the photo-sharing site Flickr. Flicker will automatically make a slideshow of your photos, though it’ll help if you arrange them in a set so you can reorder them as you see fit. Your slides need to cover:
- Intro to your site with a one-sentence description
- Your audience defined, with photos
- Their community defined, with images of them in the locations you identified
- The influencers in your community
- Your competition
- The keywords around your space
- A slide for your conclusion
Your slides can contain as much information as you want (though remember: less is often more, you will be talking along with them), but need to cover these eight points. Link to this slideshow on the class blog (unfortunately, this install of WordPress won’t let them embed)