for your pitches next week

Next week is a big week: It’s when we pitch our final site idea to the class, the class votes, and the four left standing move forward through the next stages as team-driven sites.

Here’s how it will work:

1) Have a name for your site
2) Give a clear and precise one-sentence description of the site
3) Give a description of a three personas—analogues for some of the real users you have talked with—following the guidelines set out in the class blog (below).
4) Write a brief narrative of how these personas interact with your site. They may do so in different ways (a “super user” for instance, may access and work with your site in a different way than a “casual user”).
5) Post all this to the class blog. Also be prepared to give a similar presentation live and in person in class.

Accompanying this information will be ONE slide, sized 800px x 600px saved as a JPG file, that includes the name of your site, the same brief description, and any graphics or other information you’d want (don’t cram it full of text). This will be projected as you present in class. E-MAIL YOUR SLIDE AT LEAST 2 HOURS BEFORE CLASS TO:


9 responses to “for your pitches next week

  1. The Fast Line

    The Fast Line delivers the latest news and features from North American-based sports car racing, with exclusive podcasts, video interviews and news feeds all bundled into one high-octane destination.

    Three different personas that would likely visit the site are “hardcore race fans”, “movers and shakers inside the sport”, and “casual race fans.”

    The Hardcore Race Fan: Generally male, between 18 and 50 years of age, single or married. Income levels vary, but usually in the higher brackets. Most have college degrees, or at least some college education. Interests usually revolve around auto racing, and every facet of the sport. They are frequent visitors, often checking the site three or four times per day. Most are technologically advanced because of their higher education levels. They come to the site to find the latest sports car racing news and features.

    These users use almost every facet of the Web site to get the most information possible. They utilize the search function and send emails to the editors to provide feedback. Podcasts are automatically downloaded into their iTunes account, and they receive the site’s weekly newsletter. On motorsport message boards, these users link to stories and exclusive content, generating more hits. RSS feeds are also very popular for these users, as is the blogging feature offered to site community members.

    Movers and Shakers Inside the Sport: This includes drivers, team owners, crew members, corporate executives and others who are involved in motorsports. They are generally male, between 35 and 50 years old with varied education levels. Many are in the higher income bracket, with main interests revolving around auto racing. These people are technology savvy, as sports car racing is one of the most technologically advanced forms of racing.

    The movers and shakers of the auto racing scene visit the site on a frequent basis, but not as much as the hardcore race fan. They use web-enabled mobile devices like blackberrys and iPhones to access content while on the go. These people personally know some of the editors and writers of the site and are not afraid to give feedback as well. They send emails to staff members through the submission form and give other colleagues links to particular stories that are interesting to them.

    The Casual Race Fan: Includes male and females, usually between 18 and 50 years of age, single or married. Income levels vary, and their jobs are spread across the board as well. Most at least have some college experience, with interests in sports in general. They take some interest in auto racing, but don’t follow it on a day-to-day basis. Technology is important to most, but some still get most of their information from TV and print media. They come to the site after finding it linked in their favorite forum or discover it through web search engines.

    Unlike the two other personas, the casual race fan often just reads the headline for each story and spends considerably less time on the site. They often return to the site, but only a few times per month. They get reminded of the site when seeing it digged or linked in their favorite social networking site. However, they still do not become frequent visitors, mainly as they have other interests besides auto racing.

    Sample proposed Web site design/layout (WIP) at:

  2. Pingback: Your Pitches Go Here! « online publishing and production

  3. The Northwest Indiana Reporter
    The NW Indiana Reporter investigates critical education issues in the region to serve the community with vital information and a call for action to better their children‘s future.

    The three personas that would visit my site would be:
    1. “The worried parent.”
    2. “Former students”
    3. “Current Teachers”

    The worried parent is most likely female, between the ages of 35-55 years old. They are married with middle income jobs or are homemakers. They may have only have up to high school education and some have a college degree. Their hobbies include, attending school meetings or organizations, and community service. They are not really technology advanced. They prefer reading the newspaper. They visit sites about once a week for a few minutes. They come to the site to get the latest news or look up something they are curious about. They like statistics and databases. They want to know how their children are doing by looking up their school’s scores on the SAT or ISTEP. They want to find where the next meetings are and they take action to better their children’s education.

    The former student is both female and male between the ages of 19-30 years-old. They are single currently in college or college graduates. They have a middle income with a college degree. Their hobbies include going online, going to parties, or doing their homework. They are technology savvy. They hate reading the newspaper and prefer reading it online. They come to the site to see what changes might have occurred at their school, or see how the school is doing after they graduated. Their site interaction isn’t much, they visit it maybe a few times a month.

    The current teacher is both female and male between the ages of 40 to 60 years old. They are married with middle income jobs. They have college both bachelors and masters degrees. Their hobbies include reading, writing, teaching, and community involvement. They are tech savvy, they visit the internet everyday. They interact with the site by adding their opinion like what they are teaching their students and what things need to be fixed.

  4. DIY Incubator

    The DIY Incubator’s premise is to showcase Chicago’s growing ‘Do It Yourself’ scene through DIY event coverage, profiles of local crafters, how-to videos, and an interactive component that would allow crafters to network and collaborate with one another.

    Some of the users that would visit the site can be categorized into three basic
    groups: “DIY Newbies”, “Craft Enthusiasts”, and “Devoted Professionals”.

    “DIY Newbies” : those who are just getting started within the Do It
    Yourself scene and probably do not have to many connections to other crafters.

    They are predominantly females, between 18 – 30 years old, and would like to learn more about DIY events, shops and organizations. Education levels vary between high school and advanced degrees. Their jobs range from full-time students to 9 to 5 professionals. This group is developing an interest in DIY and it has not yet become a full-blown hobby.

    These users would be able to navigate the basic features of the site. They would most likely visit DIY Incubator to be able to find out general information about Chicago’s DIY culture / events and learn basic project ideas via weekly ‘How To’ videos and DIY Basics.

    “Craft Enthusiasts”: users who craft on a regular basis and are involved in local DIY organizations and events.

    They are predominantly females who are between 18 – 30 years old. Their education levels range from high school to advanced degrees. Their jobs can vary from full-time students to full-time professionals. This group considers crafting to be a serious hobby and often dedicate their time, energy, and money to DIY projects. Many of the crafters in this category have developed connections with fellow DIY enthusiasts in their neighborhood through their local supply stores and organizations but there aren’t many avenues that would allow them to connect with those who live in other areas within the city.

    This group would be able to navigate the site easily and would contribute to features like event postings and message boards. They would also check content such as Crafter Profiles, Weekly ‘How To’, and Neighborhood DIY. They could also subscribe to the blog’s RSS feed and Podcasts. They would most likely visit DIY Incubator to be able to connect with fellow DIY enthusiasts outside of their initial social circle and have a means to network, collaborate, and inspire other crafters.

    “Devoted Professionals”: users who own small businesses related to DIY or make a substantial income from creating hand-made goods.

    They are predominantly females who are between 22-30 years old. Most of them have a college education and make a living from crafting. This group is considered to be devoted to DIY because they have chosen to make a living off of this lifestyle. Many of the members of this group are serious about DIY and would like to learn about fellow business owners and organizations outside of their general social circle and be able to network, collaborate and build a greater sense of community within Chicago.

    This group would be able to navigate the site easily and would also contribute to events, message boards. They could also be featured on the site through Crafter Profiles and contribute project ideas to the weekly ‘How To’ segment. Their work/businesses would be featured through interviews and the DIY Neighborhood sections. This group could also subscribe to the RSS feed and Podcasts. Professionals would most likely visit DIY Incubator to be able to find out about what others in the DIY scene are doing, network with other crafters, and also spread the word about their own work.

  5. Loan Management for the College grad

    Interactive website to help ease the frustration of repaying college loans and options to reduce further debt

    Three personas:
    • Post graduate with expensive degree/avid Internet user
    • Graduate student/moderate Internet user
    • Married graduate with combined debt/casual user
    1. The post grad is either male or female, ages 22-27 and are either just starting their new job, or been working for a year. Their degree in higher than normal due to their chosen professional, doctor, engineer, laywer, and with years of schooling the debt is over $70,000. This avid Internet user has a job that pays well, but with huge loan payments every month, is looking for options. He visits the website and looks for ways he could lower his interest rates and start paying the principle, rather than mostly interest payments.

    Because he is an experienced user, he would download various links to (legitimate) loan and debt reducer sites and various RSS feeds specifically for loan management from websites like; SmartMoney, WallStreet Journal, MSNBC, MoneyMarket, etc.

    2. The graduate student is also in her/his mid 20’s with a doubled loan debt of $50,000 or more. This student is in the process of getting married and hopes to one day have a house (mortgage), and new car. She/he knows this will all take good credit and wants to start researching her options on building a good credit score, and paying off her principle before she retires.

    This student could read testimonials from other people in similar situations and post blogs or comments. She could also use the various links provided to government websites with the latest changes in laws or updates on interest rate changes and paying off the principle loan faster.

    3. Recently married and still in repayment, this person age 25-35, has decided to open a joint account with their spouse, and realizes the combined debt will set them back further than they planned. He/she wants to look into debt management and ways they can work together to reduce some of their combines debt.

    Finally for the casual user, the video feature linked to website might be helpful it will include speeches from professional money mangers and news segments. Another option would be to use the interactive charts to clearly define the current interest rate and what her loans might look like in ten years.

  6. Alexandra Sheckler

    1.) Chicago Green Scene

    2.) Chicago Green Scene will provide Chicago and close surrounding with information concerning eco-friendly restaurants,
    businesses, and neighborhoods as well as event updates around the city and green tips.

    3.) Personas – “Organic Professional Chef,” “Save-the-planet Newbie,” and “Independent Businessman”

    Name – “Organic Professional Chef”
    Relationship – Divorced
    Income/Jobs – Chef at local cooking school, teaches classes
    Education – Self taught
    Interests/Hobbies – Gardening, traveling, culinary events, trying new foods, cooking
    Attitude towards technology – Basic internet skills
    Reason for coming to site/ goal to achieve – To find out local happenings in Chicago that point
    towards green and eco-friendly ways of living. Interested in finding new stores or vendors that
    sell new and healthy foods.

    The professional chef will use this website as a guideline for finding new foods and products for her cooking classes.
    She will check the website on a daily basis. The website will also help her business, as
    it will provide a link to her website. Videos and podcasts are helpful to her because they help her
    understand how to incorporate new foods/recipes and make them her own.

    Name – “Save-the-planet newbie”
    Gender – Female
    Relationship – Single
    Income/Jobs – Student
    Education – Community College – current
    Interests/Hobbies – Yoga, dance, singing, writing, get togethers, nature.
    Attitude towards technology – Internet illiterate.
    Reason for coming to site/ goal to achieve – To learn about local events that will better inform
    her of her new found love “BEING GREEN”. Also curious about how to be green in her own home such as recycling and compost.

    The save-the-planet newbie is just interested in researching ways to become healthier, so she checks the site occasionally. When she wonders about events going on in her neighborhood she will check the website and look through photos displayed if she happens to miss an event. Since she doesn’t know how to navigate the internet very well, the map feature is a helpful feature for her. Since she’s a student and moves often, the neighborhood guide is helpful to her so she can better adapt to green neighborhoods. She likes to shop, so the store guide is also helpful to her find green stores and restaurants.

    Name – “Independent Businessman”
    Gender – Male
    Relationship – Married
    Income/Jobs – Retired. Vendor at local farmer’s market
    Education – B.A. in business
    Interests/Hobbies – Sailing, traveling, new foods, wine tastings, foreign language, computers.
    Attitude towards technology – Understands computers like the back of his hand.
    Reason for coming to site/ goal to achieve – Learn where to sell products.

    The independent businessman will check the website on about a weekly basis. He is a vendor at a local farmer’s market and it’s important for him to check the website for any changes to the program or new vendors selling similar items. Also, there are links the provide him information about other local markets he can
    travel to including maps and photos.

  7. 1)

    2) This site is dedicated to giving residents of a particular community an idea of how
    their city tax dollars are used throughout their town. It should be a way for a
    community to keep track of whether or not city projects, schools and other things are
    receiving the right amount of funding that they are paying for.

    3) 3 personas who would visit my site:
    the “newbie family” in the neighborhood, the older, long-time residents, and city officials from surrounding neighborhoods.

    4) The “newbie family” would be either a newly married couple just starting their lives
    in the neighborhood, or a single individual renting an apartment, condo or first time homeowners. They would probably be in the age range of 25-35, both men and women with an income of at least $35,000. They might just be starting a family with children not older than
    preschool age. Since these are young families, they would be more technologically
    advanced with limited time to go to city council meetings and do research at the city
    hall. As a result, any information they would want about the new town they live in, they would expect to easily find it online. They would visit the site about two times a week.

    The older, long-time residents would be middle-aged, empty-nester couples. They would be the male and female homeowners who have lived in the community for most of their lives. They would be either close to retirement or already there. They probably wouldn’t look to the internet first to find information about their town, but once they know what their city offers online, they would find it easier to navigate the internet instead of going out to council meetings and going to city hall. These people would greatly benefit from knowing where their money goes because they have paid out the most money to the town since they’ve been there the longest. Since they aren’t as technologically savvy as the younger generation, I would expect these residents to be casual users, visiting the site 2-3 times a month.

    Officials from surrounding neighborhoods would also utilize this site. These would be younger officials between the ages of 25 and 40 who haven’t been in the field for long, however, they know and understand how to utilize the internet to get information they want. These user would be expected to be a “super user”, who visits this site almost daily to keep track of how other towns use their tax dollars and to see if there’s any room for improvement for either town.

  8. is your #1 source for Latin food and restaurants in and around Chicago. Find recipes, grocery stores, and restaurants reviews to please your Latin cravings.

    1. City Slicker
    2. Soccer Mom
    3. Restaurant Fan

    The city slicker would be between the ages of 25-35. This person would visit my website when they have a craving for fine Latin dining. Their income would enable them to enjoy any Latin restaurant the city has to offer. They would typically live in the city and look for restaurants in the loop. They would casually visit the website and look for the week’s highlight. The city slicker would be college educated and have a wealth of knowledge on technology and the internet.

    The soccer mom would be just that a soccer mom. She would be between 30-45 years old. She would be the head of the home and go on my website to look for receipes to cook for dinner. She would also be the type to spice up Saturday dinners, by looking for a cool new hip restaurant to take the family to. She would be the one to post ratings, look for coupons, and post receipes. She would have an income of bewtween $35,000 -$60,000. She would have some computer knowledge but would be far from an expert.

    Restaurant Fan

    The restaurant fan would maybe be older male of female between the ages of 35-65. They would know restaurants in and around Chicago. They would be the ones to post comments and ratings on everything the site has to offer. Their taste buds would be wanting to taste Latin food and its flavors. They would visit the site sparingly, just to see what’s new or what new receipe was posted to try at home. They would also be cooks and be educated and be more upper middle class. They are the ones that would travel far and near for a new restaurant. They would be some-what tech savy.

  9. The Classy Poor

    The Classy Poor delves into the lives of low-income students and researches how to live on a budget comfortably and with some style by interviewing and researching new ways to afford the necessities of life in Chicago.

    The three personas that would most likely use this website are: College students living on their own going full time to school and holding a job, A student that is interested in spending on the local economy and the student interested in saving money.

    The college students living on their own would be the biggest users on The Classy Poor. These are the students with a low-income that are living paycheck to paycheck. These students are on the constant look out for good deals and are continually attending the
    Independent companies to locate a cheaper style of living. They would find a great deal of information on my website concerning cheap food, clothing and transportation ideas and they would take into account their budget with my findings. These students are the ones with the greatest need of help because they are on their own. They feel the affects of the shrinking economy and of the credit crunch in the country and know that unless they complete college they will be doomed to a life of meager living. These on their own students still like to have fun yet they like to have fun without breaking bank and they would greatly rely on my website to locate cheap yet exciting thrills.

    The local economy spender would be the second most seen user on The Classy Poor. This is the mindful student who enjoys thrift shopping as much as the next person and loves to support the local economy as long as they can save a little money. The local economy spender would be living on campus or have support from their parent or guardian yet would still hold a job just to make a little extra cash. Their need for a budget is not as great as the independent college student but they still manage their money and try hard to not spend above their means.

    This local economy spender enjoys going to the farmer’s markets all around Chicago during late summer and early fall. Here this local spender seeks cheap produce and other various products for cheaper prices because taxes cannot be applied to the items for sale. The local spender would visit The Classy Poor to locate the best local markets in Chicago and compare prices with the corporate prices to decide if they can save money.

    The money saver is the least seen on The Classy Poor. This student has money, gets money and most likely makes more money than the average student. This student has already made headway in the career field of their choosing and is texting away on their new iPhone 3G. But they are not all about spending hundreds of dollars a month. They are aware of the growing problem and are interested in saving money just as a precaution. That would lead them to The Classy Poor, where they would do a basic search for new and interesting ways to have fun and still save money. Free concert in Grant Park anyone? How about ordering your cigarettes other than purchasing them from the 711 down the street? There will be loads of information that the money saver can locate in order to keep a pretty penny in their wallet.

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